PORTFOLIO
Most recently, I launched the editorial initiative for Basic Capital, a fintech startup tackling the retirement crisis. The work combines mission-driven storytelling with financial education for underserved workers.
The content mix for Basic Capital emphasized the stories behind wealth inequality, and how traditional retirement vehicles like the 401(k) were never built for everyday, wage-earning Americans. We also needed to explain the Basic Capital product clearly: a sophisticated wrapper that lets customers 4x their contributions and harness the power of compounding earlier and more effectively.
During my four years as Digital Strategist and Editorial Director at the Downtown Alliance, I revolutionized the nonprofit’s online communications strategy. Previously reliant on outdoor media and press releases, the organization shifted to a dynamic, community-news program: a vibrant blog, weekly newsletter, and engaging social channels that provided a daily heartbeat for everything happening in lower Manhattan.
As editor in chief of Death and Taxes Magazine, I oversaw a team of five full-time writers and a rotating pool of freelancers to produce high-volume progressive news with limited resources. Site traffic climbed to nearly five million monthly unique visitors at its peak.
That growth helped propel the indie publication to acquisition by SpinMedia in Summer 2014 and again by Billboard Media in Winter 2016.
I led the transformation of Death and Taxes from a part-time blog with print roots into a full-fledged, round-the-clock scrappy news outlet that consistently punched above its weight.
Our newsroom maintained a balance of depth and urgency while generating 15 to 20 daily items ranging from news briefs to hot takes and original reporting on the American crisis.
Some of our most notable scoops included: