A series of mini-profiles that celebrated individuals who sustained the community at the height of the Covid-19 pandemic.
Dynamic charts and graphs that highlighted and supported small businesses in the district
Branded-Content Portfolio, Alliance for Downtown New York
During my four years as Digital Strategist and Editorial Director at the Downtown Alliance, I transformed the nonprofit’s online communications strategy. Previously reliant on outdoor media and press releases, the organization shifted to a dynamic, branded-content program: a community-driven blog, vibrant newsletter, and engaging social-media channels that provided a daily heartbeat for everything happening in lower Manhattan.
Here are a few highlights.
A spring content blitz that hyped the best of local outdoor drinking and dining in Lower Manhattan.
Community News at the Height of Covid-19
A daily digital heartbeat that provided news to downtown NYC workers and residents as hyperlocal outlets continue to near extinction.
Lower Manhattan Composting Program
Continuous educational content that informed locals about the Alliance’s curbside pilot program.
Dine Around Downtown Food Festival Coverage
Sustained hype over multiple weeks leading to the Alliance’s open-air food fest in the heart of the Financial District.